Property Management 101

Owning a rental property can be a great source of additional income. However, it also comes with the added responsibilities of property management, including upkeep, repairs, and marketing. If you’re asking yourself “do I need a property manager?” — consider these eight benefits of using a property management company. A property manager will:

  1. Screen out problem tenants

One of the biggest benefits of property management is that the property manager will handle tenant screening. Experienced property managers see hundreds (or thousands) of applications, so their trained eyes are more likely to notice potential red flags when reviewing an applicant’s paperwork. They’re quickly able to spot good tenant qualities, such as paying rent on time, taking care of the property and more. Letting them manage the tenant screening process can improve your chances of landing a reliable renter.

  1. Act as the point of contact for tenant concerns

If something breaks at your property, it’s not always convenient or possible to drive over to the unit to inspect it yourself (especially if it’s in another town or state). A property manager can address problems at all hours of the day and arrange for a service provider to repair or replace the item. Or, if you have a tenant who always seems to have a complaint — be it the noisy neighbors or the dog who relieves itself on the front lawn — you can breathe easy knowing that the property manager is the point of contact for those types of calls.

  1. Market your rental

Property managers are skilled at rental marketing, including writing rental ads, taking high-quality photos and hosting open houses. They also have local real estate knowledge and will be able to help you set a competitive rent price. Hiring a property manager with marketing experience can help fill your property sooner and reduce the time it sits vacant. If you plan to market your property yourself, Zillow Rental Manager offers a hassle-free way to list your rental on multiple high-traffic websites. In fact, according to the Zillow Group Consumer Housing Trends Report 20191, 84% of renters use online resources when shopping or searching for a home — so it’s a good idea to list your rental on the right sites to attract those potential tenants.

  1. Decrease tenant turnover

Good property management companies know how to keep their renters happy. They are responsive and available, and they take care of problems when they arise. Happy renters are also less likely to look for another place to live and more willing to accept reasonable rent increases. Of tenants who choose to stay in their current lease, 50% think their home is a good value for the price and 40% say they love the place they rent2.

  1. Ensure rent is paid on time

Because property management companies deduct their fees from the monthly rent, they are motivated to keep those payments flowing in. Consistent rent collection is key to receiving rent payments on time, and using a property management company will help enforce lease policies if payments aren’t received. If tenants are consistently failing to pay their rent on time (or at all), the property manager will know how to deal with the situation, including issuing an eviction notice if necessary. Payment collection can be a common issue — the typical renter spends 29% of their income on rent, and a significant share of rental households are one large expense away from being unable to pay3.

  1. Avoid potential legal issues

Property managers understand landlord-tenant laws and fair housing laws, which can help you avoid potential lawsuits and save time, money and energy in the long run. They will also typically take care of any lawyer fees associated with evictions or property damage issues. If you’re not comfortable handling things like evictions, signing and terminating leases and handling rent and security deposits, you may need property management company expertise.

This is a small sample of what a good property management company can do.  In the end, they should drive up your ROI.  If that is not the case, the concept is right the company is wrong!  Spend less time on Google and more time in conversation with a property management company.  The gut test normally proves right 99% of the time..

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